Curious how the recycling beliefs of Millennials stack up to those of their grandparents in the Baby Boomer Generation?

Millennials have grown up in an eco-conscious culture, but research shows the younger generation has a bleak outlook on recycling compared to that of Baby Boomers. Take a look at the diagram below to see how recycling beliefs vary between the two generations.

Millennials Beliefs

  • Recycling isn’t critical to reducing energy consumption
  • Recycling won’t reduce landfill space
  • Materials in recycling bin don’t get recycled

Baby Boomers Beliefs

  • Recycling is critical to reducing energy consumption
  • Recycling will reduce landfill space
  • Materials in recycling bin absolutely get recycled

Shared Beliefs

  • Recycling rules are too confusing
  • Curious about what recycled materials become

Sources: Waste Dive 1, Waste Dive 2

 

 

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