Help support the movement for refillable technology in your local retail stores.

Recycling Beliefs: Millennials vs. Baby Boomers

Curious how the recycling beliefs of Millennials stack up to those of their grandparents in the Baby Boomer Generation?

Millennials have grown up in an eco-conscious culture, but research shows the younger generation has a bleak outlook on recycling compared to that of Baby Boomers. Take a look at the diagram below to see how recycling beliefs vary between the two generations.

Millennials Beliefs

  • Recycling isn’t critical to reducing energy consumption
  • Recycling won’t reduce landfill space
  • Materials in recycling bin don’t get recycled

Baby Boomers Beliefs

  • Recycling is critical to reducing energy consumption
  • Recycling will reduce landfill space
  • Materials in recycling bin absolutely get recycled

Shared Beliefs

  • Recycling rules are too confusing
  • Curious about what recycled materials become

Sources: Waste Dive 1, Waste Dive 2



The good news is that there IS an alternative to recycling, refilling! Sign our petition below to help us let retailers and manufacturers know that you want to see this technology in your local stores!


It's time to tell retailers and manufacturers that we want new technologies to replace plastic waste.

The government hasn't taken the steps necessary to ban plastic waste so it's up to us - the consumer - to petition retailers and manufactures for change.

The technologies exist to create refill stations at your local retail store so why you haven't seen them? Retailers and manufacturers are hesitant to install refill stations because it's a huge industry shift and, most importantly, they have no idea that consumers want it.

When it comes to change, consumers have to take charge. It's time for you to get involved and tell retailers and manufactueres that #WeWantRefill.

The #WeWantRefill movement is gaining momentum, but more must be done. To show retailers how serious you are about using refill technology, please take a minute to sign this petition to send a clear message to retailers that it's time to refill, not waste.



We will never share or sell your information. This petition will be sent to popular retailers and manufacturers to show them that we do care about the planet and want change! Occasional updates will be emailed to update you on the progress of the campaign.

Join in the conversation!

Share your thoughts about refilling household products and let consumer brands and retailers know that you want the choice to keep plastic out of landfills!