Help support the movement for refillable technology in your local retail stores.

5 Reasons Americans Don’t Give a Crap About Sustainability

Refill means no trash

Americans rank dead last in sustainable behavior and we've held that not-so-coveted position since 2008, according to Greendex, a study that investigates environmental attitudes and behaviors.

While Americans trail the rest of the world in eco-friendly behavior, the American population is also least likely to feel guilty about it.

So, what gives? Why are Americans so cavalier about the damage being done to the environment? Here's a look at five reasons why Americans don't give a crap about sustainability:

1. Americans can't see the damage they're causing

News reports are doing a better job of educating the public about environmental problems, like the effects of global warming, but the truth is Americans can't see the problem.

Americans wheel their garbage cans out to the end of their driveway, a truck picks it up and it's taken away. No one sees the piles of garbage at their local landfill, or realizes that their daily commute contributes to air pollution. For most Americans, if it's out of sight it's out of mind.

The time to ACT is NOW!

Sign the Petition

The technology exists to save tons of plastic waste each year by refilling household goods like laundry soap and shampoo. Sign our petition to let big retailers know that you want access to refill technology in your local stores.

2. Recycling isn't that easy to do

Statistics shows that 87 percent of Americans have access to recycling, but that doesn’t meant 87 percent of Americans are doing it. Just 22 percent of materials are recycled.

Why aren't Americans recycling more? Recycling isn't always easy. For starters, you have to know what can and can't be recycled, and the rules vary by recycler.

It's also likely that you'll have wash jars and bottles out, tear pizza boxes in half so the greasy portion doesn't go in the recycling bin and separate caps from water bottles. They're small chores, but the more hurdles there are to recycling, the less likely Americans are to do it.

3. The U.S. is a society of convenience

Americans love conveniences. A recent survey shows the environment takes a back seat to convenience and comfort.

The survey asked consumers, if they knew that their favorite device or appliance was hurting the environment, would they give it up? Surprisingly, 42 percent would be willing to give up their iPod, but only 38 percent would give up their dishwasher and 28 percent would give up their microwave.

It's clear that conveniences are the priority for Americans, not the environment.

4. Americans love big vehicles

Americans have a love affair with large vehicles. Research shows 63 percent of vehicle sales in the U.S. are considered large vehicles, while just 25 percent of large vehicles are sold outside of the U.S., according to IHS Automotive.

The need to have an SUV with a Hemi engine, for example, often trumps any environmental concerns associated with it.

5. Americans aren't aware that they can refill bottles

Did you know that technology exists that allows consumers to refill bottles of their favorite detergent, soap, cleaner, or fragrance? It's true. All you have to do is take your empty bottle to the store, put it in a machine and it will refill it for you. It's that simple.

Americans can improve their sustainable behavior, and refilling bottles is a great way to start. Tell your local retailer "WeWantRefill" to help the environment while there's still time.

The time to ACT is NOW!

Sign the Petition

The technology exists to save tons of plastic waste each year by refilling household goods like laundry soap and shampoo. Sign our petition to let big retailers know that you want access to refill technology in your local stores.

JOIN THE MOVEMENT!

It's time to tell retailers and manufacturers that we want new technologies to replace plastic waste.

The government hasn't taken the steps necessary to ban plastic waste so it's up to us - the consumer - to petition retailers and manufactures for change.

The technologies exist to create refill stations at your local retail store so why you haven't seen them? Retailers and manufacturers are hesitant to install refill stations because it's a huge industry shift and, most importantly, they have no idea that consumers want it.

When it comes to change, consumers have to take charge. It's time for you to get involved and tell retailers and manufactueres that #WeWantRefill.

The #WeWantRefill movement is gaining momentum, but more must be done. To show retailers how serious you are about using refill technology, please take a minute to sign this petition to send a clear message to retailers that it's time to refill, not waste.

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We will never share or sell your information. This petition will be sent to popular retailers and manufacturers to show them that we do care about the planet and want change! Occasional updates will be emailed to update you on the progress of the campaign.

Join in the conversation!

Share your thoughts about refilling household products and let consumer brands and retailers know that you want the choice to keep plastic out of landfills!